Skip to content

Big conversion increase with Mobile Express Checkout

PayPal recently published a case study with one of their partners, consumer electronics superstore Crutchfield, discussing increases in mobile conversion when Crutchfield tested streamlining purchases using Mobile Express Checkout (MEC).

The big ticket findings from the study are truly impressive:

  • MEC increased purchase rates 33.7%!
  • 65% of the MEC customers are new to Crutchfield

The PayPal blog post on the findings noted that Crutchfield’s VP of Direct Marketing told PayPal:

Testing validated that  PayPal is driving significant conversion lift on our mobile site. This  is evidence that providing a fast and easy checkout is an integral part  of the mobile shopping experience.

This is consistent with other retailers’ use of MEC, though of course exact numbers vary from partner to partner.

Click here to read the complete post on the PayPal X Developer Network including more on how you can implement MEC in your own mobile purchase flows.

Welcome to X.commerce!

eBay, PayPal, and Magento recently announced that eBay is acquiring Magento and that all three are merging their developer platforms together.  As a part of this, all three of their existing developer communities are being merged into one as well, via the X.com site.

These steps will form the new X.commerce platform.  (Lawyerese:  This is “subject to customary closing conditions” and until the transaction closes eBay/PayPal and Magento remain separate companies and operate separately.)

The new X.com homepage describes the change thusly:

X.commerce is the first cloud-based platform enabling developers, merchants and service providers to create innovative solutions in the commerce space.  Using an open source environment, X.commerce offers the fundamental technologies needed for commerce – shopping carts, payment services, inventory management, marketplace integration, SEO, tax guidance and more, all in one location.

You can watch the CEO of eBay describe this merger and the X.commerce vision below (or if the embedded link isn’t working correctly, click here to watch it on Youtube):

Click here to read the complete post on the PayPal X Developer Network including a link to the new X.commerce blog.

iPhone app review: AT&T Code Scanner

I recently had occasion to procure a shiny new iPhone 4 (read: old iPhone died) and have been trying out all kinds of apps given all the space I now have to fill.  I’ve been looking at iOS payments, finance, investing, shopping, and marketing apps in particular.

Based upon my investigations, and building on the groundwork Travis Robertson laid with his previous series of Android QR code reader reviews, I thought I’d kick off a new intermittent series of iPhone app reviews by looking at the best QR, UPC, and Data Matrix code scanner I’ve come across for iOS to date.

That iPhone code reader is the AT&T Code Scanner (click here to download).  Watch the Youtube video embedded below (or click here if the embed isn’t working) for an overview of the scanner and how it works.

If you’re like me, you’re thinking “What?!?”.  It is a bit non-obvious why AT&T would have a code reader of their own.  Maybe it’s to increase traffic, though I believe the app will work over other networks, too.  Or maybe it’s to keep a finger on the pulse of things since clicking on a scanned link hits AT&T’s server first, thus recording what link you scanned in via the reader.

Whatever the reason AT&T decided to offer it, their app is a good scanner.  Here’s the skinny from my perspective.

Positives:  Fast.  Locks onto a code placed inside the screen input box usually before you even get a chance to get the code centered or focused upon (see the blurry example below showing one code I scanned for an idea of just how forgiving AT&T’s app is).  Offers to connect you to the encoded information (often a URL but the app also supports scanning note, phone call, and contact card information among other things) very quickly after scanning the code.  Also offers options to create your own codes via an AT&T site and to configure a number of settings for how you are notified when you scan something.

20110616_blog.att.code.scanner.png.PNG

Click here to read the complete review on the PayPal X Developer Network including a look at app negatives and my overall impression and rating of it.

Facebook Graph API Explorer

If you follow the DevZone blog you know that I have a thing for development consoles.

They make my life easier by bootstrapping my use of new and changing APIs, especially in the prototyping phase.  What’s not to love?

Given my interest in consoles in general and my work with Facebook technologies including the Facebook Graph API in particular (see this post on the Graph API if you need a primer on the technology and the sorts of things you can do with it), I was delighted to come across a recent ProgrammableWeb article on a “semi-unofficial” Facebook Graph API Explorer.  Facebook Partner Engineer Simon Cross (@sicross) has built what is in effect a Graph API console to help you learn about and use Facebook’s API.

20110614_blog.facebook.graph.explorer.png

It seems a bit cleaner than the roughly comparable Apigee Facebook console (click here to see that console in action in an earlier blog post of mine), though of course Simon doesn’t have to provide consoles for other APIs besides Facebook’s so it might not be completely fair to compare Apigee’s to his.  Still, I like the streamlined look of Simon’s interface.  And I love the Explorer’s metadata section which provides very useful information on connections and fields for a given node.  For instance, here’s the output when one pulls up my account via a Graph API query:

20110614_blog.facebook.graph.explorer.billdaycom.png

Compare that to the same call in Apigee’s console:

https://www.x.com/servlet/JiveServlet/downloadImage/38-4474-4568/620-401/20110211_blog.webAPI.powerTools.apigeeFacebook.png

Click here to read the complete post on the PayPal X Developer Network including a suggestion for improving the Explorer by taking a page from Apigee’s playback.

LinkedIn adds Jobs and Companies APIs

A couple of months ago I wrote a four part series on LinkedIn for the DevZone blog.  Among other things, I covered the LinkedIn REST API, embeddable widgets, their JavaScript API, and third party libraries for using all of this LinkedIn goodness.

Since that time LinkedIn has gone public (LNKD anyone?).  And perhaps more importantly for developers, they’ve also released an update to their APIs including the addition of new Jobs and Companies APIs.  LinkedIn notes that you can use the new Companies API to:

Display a detailed overview of company information in combination with LinkedIn data. Search across company profiles by industry, location, size, and more. Enable your users to follow a company and see suggested companies to follow.

and the Jobs API like so:

Search LinkedIn’s jobs by company, industry and more to display relevant jobs to your users. Post and retrieve LinkedIn jobs for a company, and enable people to save jobs to their LinkedIn accounts and retrieve job suggestions.

LinkedIn provides a number of example calls on the API overview page.  As of this writing, it doesn’t appear that the LinkedIn Apigee console has been updated for these new APIs yet, so for now you’ll need to try them out outside of that tool.

LinkedIn Job API documentation

Click here to read the complete post on the PayPal X Developer Network including links for more detailed information on the new APIs.

Mobile Checkout end-of-life 1 September 2011?

I wrote about PayPal’s original Mobile Checkout technology in the article “PayPal in Your Pocket” last year.

Subsequent to that PayPal released details to its successor, Mobile Express Checkout (MEC), as part of the Innovate 2010 developer conference.  You can read much more about MEC and see it in action in my subsequent article “Streamlining Purchases with Mobile Express Checkout“.

Simplified MEC checkout flow

When MEC was released, I posted a question on the X.com developer forums asking if that meant that the older PayPal Mobile Checkout (PMC) was now deprecated.  PayPal DTS responded that as of then (November 2010), developers were being encouraged to use MEC instead of Mobile Checkout.  DTS also noted that Mobile Checkout was still being supported for the time being, but it was clear that new development should be done using MEC.  Click here to read the forums discussion for the details.

I moved on with MEC and hadn’t thought any more about this for several months until I saw recently that PayPal X developer Jukka Saarelainen noted a recent email received from PayPal stating the older technology was scheduled for end-of-life later this year.  According to Jukka, the email reads:

“We wanted you to know that on 1 September 2011, the PayPal Mobile Checkout (PMC) product will be discontinued. From that date on, the PMC service will not function.”

Click here to read the complete post on the PayPal X Developer Network.

Notes from the week of 2011-06-05

PayPal X Platform

Wireless and mobility

Running

May monthly highlights

May has been a particularly busy month with a lot of news and development on the payments and developer fronts.  Let’s dive in!

I published the final part of my “Integrating Payments into WordPress” series this month, part3 on building your own PayPal WordPress plugin.  This series showed you how to install and use WordPress, add new capabilities with plugins, and build your own payments-related WP plugins using the PayPal APIs.  Click here to read the final part (you can click through to the previous articles from the top of this one too).

Deploying the example plugin

My DevZone blog posts from May included:

Click here to read the complete post on the PayPal X Developer Network including a summary of other key payments and developer related news from last month.

Which alternative payment systems interest you?

I’m currently writing a series of articles for the DevZone comparing the PayPal X Platform and its capabilities to alternative payment systems.

So far, I’ve written articles discussing Amazon’s Flexible Payments Service (FPS), Facebook Credits, and Google payment technologies including Google Checkout and Google Wallet (read my related blog post from last week on the latter by clicking here).

My articles look at the strengths and weaknesses of each of those systems, and especially how they compare to PayPal-based development and deployment.  For instance, FPS provides a similar sandbox-based development and testing environment to PayPal’s Sandbox and provides somewhat similar functionality to PayPal’s Adaptive Payments, but it is limited to merchants and consumers with Amazon accounts.  Similarly, the Facebook Credits API is similar in functionality to PayPal’s Express Checkout, but  is only usable by Facebook Platform-based applications whereas Express  Checkout can be used with applications built for any proper  Internet-ready application container and environment.

The series explores those points and much more, even down to the level of payment flow through some of the alternatives (example:  Facebook Credits as pictured below).

Facebook Credits flow

Click to read the complete post on the PayPal X Developer Network including information on other systems to be considered and a request for your input on them. You can also access the included survey directly below:

Design a site like this with WordPress.com
Get started