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Big conversion increase with Mobile Express Checkout

June 23, 2011

PayPal recently published a case study with one of their partners, consumer electronics superstore Crutchfield, discussing increases in mobile conversion when Crutchfield tested streamlining purchases using Mobile Express Checkout (MEC).

The big ticket findings from the study are truly impressive:

  • MEC increased purchase rates 33.7%!
  • 65% of the MEC customers are new to Crutchfield

The PayPal blog post on the findings noted that Crutchfield’s VP of Direct Marketing told PayPal:

Testing validated that  PayPal is driving significant conversion lift on our mobile site. This  is evidence that providing a fast and easy checkout is an integral part  of the mobile shopping experience.

This is consistent with other retailers’ use of MEC, though of course exact numbers vary from partner to partner.

Click here to read the complete post on the PayPal X Developer Network including more on how you can implement MEC in your own mobile purchase flows.

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