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Click fraud a large and growing threat?

January 19, 2005

No sooner had I added Google ads than I came across this “Google CFO: Fraud a big threat” CNN Money article from last month. The unspoken question in this article: If click through ad fraud endangers Google’s business model, how many more other, smaller entities in their ad program (sites like mine) will suffer too?

The trickle down economics of the net, writ large.

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