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Earn discounts with your favorite retailers from Bank of Fitness

September 13, 2012

Bank of Fitness (@bankoffitness) turns your workouts into discounts from your favorite retailers. Learn how and why Bank of Fitness chose to use the Health Graph (@healthgraphapi) to access out-of-gym workout data from RunKeeper (@runkeeper), opening up a new world of potential savings for exercising consumers.

Bill Day: Please tell us about yourself and Bank of Fitness.

Corey Draffen: I created Bank of Fitness (BoF) because of the severe lack of motivation there is for the average person to exercise and lead a healthier life.

Bank of Fitness is motivating the world to be healthier. We plan to keep people exercising by providing motivation through real-life rewards. Exercise at a gym or using a mobile fitness app and Bank of Fitness will automatically award you points redeemable for free items and valuable discounts at great retailers. The more you exercise, the more points you earn. The more points you earn, the more you save!

BD: What is the “elevator pitch” for why someone should use your app?

CD: Workout. Get Rewarded! It’s that simple.

BD: Can you tell us a bit about your users? What kinds of things do they do with Bank of Fitness?

CD: Our beta users have tracked more than 1500 workouts and redeemed rewards for Target gift cards, Visa gift cards, and some special discounts with retailers. We are in the process of partnering with gym management software companies to reward millions of users for going to the gym every day.

BD: How did you get started using the Health Graph API?

CD: We reviewed the Health Graph API documentation, then did a proof of concept to explore how an integration would work. We are excited to see it moving forward! is now ready with end-to-end integration with RunKeeper.

BD: How is using the Health Graph benefiting your business?

CD: RunKeeper’s Health Graph keeps track of fitness activities for users. Fitness activity feeds enable us to reward RunKeeper users every time they workout.

BD: What do you like about the Health Graph platform? What would you like to see changed?

CD: We like how the platform keeps track of different type of activities; it’s not just limited to cardio exercise.

Having access to comprehensive API documentation that’s simple to understand has been really helpful, too. And when our QA team identified issues while integrating with the user registration process, the RunKeeper team was very responsive. We appreciate the quick turnaround.

BD: If you could request any new feature from the Health Graph, what would it be? How would you use it?

CD: Currently we have to ask users to register with BoF after RunKeeper Registration/Sign In. This is because the Health Graph API does not return user email addresses. This two-step registration process will likely increase the drop-out of first time users. If there were a way to get the email address of users who authorized RunKeeper access to BoF, it would be a very helpful feature.

BD: Can you share any future plans for Bank of Fitness? What’s coming next that your users will be excited about? Does the Health Graph play a role in that, and if so, how?

CD: Our near term plan is to integrate with fitness club management software companies so we can reward people working out at gyms. The Health Graph will play an important role, since we want those millions of gym members to also track their workout activities outside of the gym.

We have some exclusive discounts from retailers and are in-process on building new relationships that will result in even more exciting gifts and discounts for our users.

We have also created BoF APIs for use by fitness club management software companies. We are in partnership conversations with club management software companies to use our APIs.

Cross-posted from the Health Graph blog.


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