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Importance of Social Objects

January 11, 2008

Click to visit gapingvoid

I’ve been reading gapingvoid of late and find the ideas around “social objects” particularly interesting.

If our platform and products are to succeed, they need to inform others’ notions and conversations. GV’s writing on social objects provides a framework for discussions on how to best reach customers, get written up by influencers, and get attention in general. Worth some cogitation, IMO.


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