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Cover your hosting expenses

January 5, 2007, on fire since 2005

Chris Anderson of “The Long Tail” fame reports that Guy Kawaski, evangelism progenitor and blogger extraordinaire, is only able to pull in $280 per month in ad revenue from his popular blog.

The comments are particularly thoughtful and reflect others’ experiences with ads on their sites and blogs. Worth a read.

The lesson here: If you make enough in ad revenue to cover your hosting expenses, consider your blog a success. If you clear anything for hobbies and gadget money beyond that, you’re on fire!


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