Cover your hosting expenses

Chris Anderson of “The Long Tail” fame reports that Guy Kawaski, evangelism progenitor and blogger extraordinaire, is only able to pull in $280 per month in ad revenue from his popular blog.

The comments are particularly thoughtful and reflect others’ experiences with ads on their sites and blogs. Worth a read.

The lesson here: If you make enough in ad revenue to cover your hosting expenses, consider your blog a success. If you clear anything for hobbies and gadget money beyond that, you’re on fire!